‘Seeing’ the flavor of foods before tasting them


tasting

photo by Marvin Küppers, pixelio.de

“Important new insights into how people perceive food flavors” have been anounced Terry E. Acree, Ph.D. “We are beginning to understand that flavor depends on parts of the brain that involve taste, odor, touch and vision. The sum total of these signals, plus our emotions and past experiences, result in perception of flavors, and determine whether we like or dislike specific foods.”

Acree said that people actually can see the flavor of foods, and the eyes have such a powerful role that they can trump the tongue and the nose.

In a test that people can do at home, psychologists have asked volunteers to smell caramel, strawberry or other sweet foods and then take a sip of plain water; the water will be tasting sweet. But smell bread, meat, fish or other non-sweet foods, and water will not taste sweet.

From: StrangeScience