Placebo Beer Triggers Real Dopamine Rush


dopamine

photo by Petra Bork, pixelio.de

Not a drop of alcohol was needed to trigger a hefty Dopamine rush in study participants – just the mere taste of beer did the trick. The dopamine release, of course, is normally associated with drinking, and other drugs of abuse.

“We believe this is the first experiment in humans to show that the taste of an alcoholic drink alone, without any intoxicating effect, can elicit dopamine activity in the brain’s reward centers,” said David A. Kareken, Ph.D., professor of neurology at the IU School of Medicine.

This indicates the validity of the point we are trying to make on this website: If you play it right and think the right thoughts, it is possible to access the body’s hormonal resources at will. Read more about it in the introduction to our Quick Trance Seminar.

Source: StrangeScience