RSSTricking The Brain

Placebo Beer Triggers Real Dopamine Rush

Placebo Beer Triggers Real Dopamine Rush

Not a drop of alcohol was needed to trigger a hefty Dopamine rush in study participants – just the mere taste of beer did the trick. The dopamine release, of course, is normally associated with drinking, and other drugs of abuse. “We believe this is the first experiment in humans to show that the taste […]

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‘Seeing’ the flavor of foods before tasting them

‘Seeing’ the flavor of foods before tasting them

“Important new insights into how people perceive food flavors” have been anounced Terry E. Acree, Ph.D. “We are beginning to understand that flavor depends on parts of the brain that involve taste, odor, touch and vision. The sum total of these signals, plus our emotions and past experiences, result in perception of flavors, and determine […]

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